Contact Page SEO: How to Do?

Are you confused regarding what to include on the contact page for website SEO? If you are then you need to focus on those elements that help you achieve top rank on Search Engine Results Pages (SERPs) faster. 

Performing better in Google’s search results requires you to focus on contact page optimization. It refers to enhancing your contact page to provide a better user experience to website visitors while following Google’s latest guidelines. 

If the contact page is well-optimized with all the necessary information, your potential customers will view your business with trust. Also, Google will want to index your page faster and might rank it on the search results for relevant queries. 

Read this blog till the end to learn about the crucial elements to include in your contact page. You’ll also get to learn the best SEO practices for faster results. 

Highlights

• Contact page optimization helps get better SEO results, such as a higher conversion rate, lower bounce rate, etc. 
• Business name, address, contact form, business hours, social media links, testimonials, and CTA are a few crucial elements to add to the contact page
• Crafting effective metadata, optimizing URL structure, enhancing the load speed, and implementing schema markup are a few best practices for contact page SEO
• Analyze the effectiveness of contact page SEO by tracking Google rank, click-through rate (CTR), experimenting with A/B, etc.  

Why You Must Optimize The Contact Page For SEO?

When a visitor lands on your website, they’ll browse through different pages and posts. After that, they might want to reach out to learn more about your business. They’ll visit the Contact Page to find a way to either call, message, or email you. 

That’s when contact page optimization comes into the picture. That potential customer is just a few steps away from purchasing your products or services. You don’t want them to bounce off the website because of a boring contact page. 

The goal of contact page optimization is to make it easy for website visitors to take action. That action could be anything from visiting your social profile to filling up the contact form or sending you an email. 

Optimizing the contact page for SEO enhances its functionality which helps convert a visitor into a lead. Once they contact you or provide their contact information on the form, you can nurture them so they’ll want to do business with you. 

What should be included on the contact page for website SEO?

A contact page must include some crucial components to optimize for website SEO. Here is a list of 11 such elements that give a positive impression to both search engines and target customers: 

1. Basic Business Information

On the contact page, add a few sentences about your business, such as a summary. This is a great way to remind your potential customers why it’ll be a great decision to work with you. 

This summary could include the business name, significant services, and your Unique Selling Points (USPs). Also include the benefits that they’ll receive after becoming your customer. 

2. Address With Google Maps Integration

The next important element to include in the contact page is your business location. Provide a detailed address with street name, apartment or unit, city, state, zip code, etc. 

You must integrate Google Maps and pinpoint your business address in it. This makes it easier for your website visitors to reach your physical address. Google Maps is a ranking signal for Google. It also enhances your website’s user experience. 

Also, if you operate in different places, provide full location information with a Google Maps pinpoint for each.

3. Clickable Contact Details

Adding your business phone numbers and email addresses is a must. But you can take it a step further and add clickable links to these contact details. 

This way, your website visitor can directly place a call to your number after clicking the hyperlink. Similarly, they can also send you email with a simple click on your email address link. 

4. Contact Form

Contact forms can help you easily get qualified leads for your business if you add them to the contact page. You must keep it intuitive, clean, and user-friendly with easy-to-click buttons. 

Only ask your audiences for the essential details so they feel comfortable filling it out. Provide a space for them to send you a message or ask a question. Besides, you need to clearly show which fields are optional or mandatory. 

5. Photo

The contact page is a good place on your site to display a picture. You can add a group photograph of your office employees. It gives a welcoming gesture with a human touch that builds trust among the website visitors. 

You may even display a picture of your physical business location, such as the head office building. Make sure you add an alternative tag to the image and write a relevant caption below it. 

6. Video

Including a short video in your contact help website, visitors build a connection with your brand. Your audience will stick around to watch the video. As a result, it helps decrease the bounce rate and increase the conversion rate. 

Some video ideas include an office tour, a welcome message from the founder, or a summary presented by team members.

7. Business Hours

If you operate a brick-and-mortar business then your customers would want to know the business hours. This helps them plan out the time at which they would visit your location or give you a call. 

8. Social Media Links

Social media profile links allow website visitors to check out your social activities online. They might start following your brand on Facebook, Linked, or other social platforms and stay updated for any events or promotions. 

This way, even if your target audience doesn’t contact you right away, they’ll still connect with your brand online. When they start building strong connections with your business, they might contact you via any of the social media channels.

9. FAQ Section

A Frequently Asked Questions (FAQ) section helps your audience get answers to their questions without contacting you. They’ll appreciate your effort since now they won’t have to message and wait for your response.

FAQ section helps your audience make a faster decision whether to purchase your products or services or not. 

Only include a brief answer to their queries on the contact page. Then, you may provide a link to the page or post that answers their question in detail. 

10. Testimonials or Reviews

Adding social proof to your contact page is an effective way to build credibility. You can do this by displaying honest testimonials or reviews from previous happy customers. 

11. Link to Privacy Policy

Filling out the contact form by your website visitors means they’ll provide personal details. So, you need to assure them that you’ll handle this information responsibly. Adding a link to the privacy policy is a good approach to communicating this message. 

On the privacy policy, you can mention the ways you’ll store, use, and protect your audiences’s data. 

12. Call-to-Actions (CTAs)

Your target audiences who’ve landed on the contact page are ready to convert into customers. But they need a slight nudge from your side before they take the next step. 

Adding a Call-to-Action (CTA) on this page encourages them to invest in your product or service. You can add them as text, buttons, or graphics. A few examples of effective CTAs include:

• Get Started
• Buy Now
• Get a free quote
• Start a free trial

What Are The Best Contact Page SEO Practices?

There are lots of optimization techniques that you can follow to enhance your contact page for SEO. Here is a list of five of such tactics:

1. Write Descriptive Metadata

Metadata refers to the information on your website that helps search engines understand the content’s relevance. Title tag and meta description are the most crucial metadata that require optimization on the contact page. 

Make sure your title tag is less than 60 characters so that it doesn’t truncate. Include primary keywords in this field and also keep it clear, concise, and captivating. 

Your meta description should be less than 160 characters. Provide your business value in this field that appeals to your target audience. Also, add semantic keywords instead of keyword stuffing.

2. Optimize URL Structure

Another crucial method of optimizing your contact page for SEO is to structure its URL. A clutter-free URL helps search engines easily understand the page’s purpose. It increases the chances of ranking higher on SERPs. 

Besides, your target audience will also trust the page if they see a simple and easy-to-read URL such as:

examplewebsite.com/contact/

Instead, if the URL is unorganized, they might associate your brand with unprofessionalism. Here’s such URL structure that you need to avoid:

examplewebsite.com/page?id234234523/

3. Implement Schema Markup

Schema markup is crucial because it helps search engines understand the essence of your page. Some information details that you can add to the schema for the contact page are:

• Business Name
• Address
• Area Served
• Available Language
• Opening Hours

Google displays the information that you provide in the schema markup prominently at its rich results. This helps your target audience get the crucial information even before landing on your contact page. 

4. Use Mobile Friendly Design

More than 60% of global internet traffic comes from mobile phones. If your contact page fails to load properly on these devices, your audience won’t engage with its content. 

You need to optimize your contact page so that it loads perfectly on all handheld devices. Using minimalist design, responsive contact form, and larger font are a few effective mobile-optimization tactics. 

5. Optimize for Page Load Speed

A slow-loading contact page might irritate website visitors and cause them to bounce off. So, you must optimize it to load faster, within 2 to 3 seconds. 

Upload images or videos after compressing them so they don’t take much time to load. Also, JavaScript can slow down the load time. You can opt to either defer or minimize such scripts.

Mobile optimization is improving your website to provide a better experience for smartphone and tablet users.
Key elements of a mobile-optimized website include:

👉 Responsive design
👉Mobile-friendly navigation
👉Fast page load speed
👉Easily parsable contenStructures text and… pic.twitter.com/O7JgPNQQvj

— Semrush (@semrush) November 3, 2024

How Often Should You Update The Contact Page for SEO?

It’s essential to update your contact page whenever there are any key changes to upload. Such changes may include your address, phone number, business hours, social media links, or email address. 

Besides, you may also update the contact page if you’re aiming to optimize it for a new keyword. Or, if your customer provides a positive review about your business, you may want to add it to the page as well. 

Does Contact Page Optimization Help in Local SEO?

Optimizing your contact page for location-based keywords helps you get better local SEO results. For that, you need to keep your name, address, phone number, and other details consistent on the contact page, social media profiles, and online directories. 

Your contact page will include a pinpoint of your location on Google Maps. This practice increases your chances of dominating Google Maps for localized keywords. 

You can even optimize your contact page to rank within the top 3 Google Local Pack. For that, it’s essential to integrate your Google Business Profile (GBP) link on the contact page.

Here are some helpful resources to manage your Google Business Profile. Check 'em out!

✍️Make a post →https://t.co/2lVw0lsWZg

⭐️More on review removals →https://t.co/GuKZ6E6osF

💻Tips to improve your local ranking →https://t.co/nWY7lTjFIO

— Google Business Profile (@GoogleMyBiz) March 13, 2024

Can Internal Links Pointing to Contact Page Affect SEO?

Adding internal links to your website that point to the contact page helps create a site hierarchy. When you create a well-organized internal linking structure, Google can easily understand your site structure. 

This helps you get better SEO results since Google trusts your site and ranks it higher on SERP faster. 

Also, pointing internal links to the contact page encourages your website visitors to land here. Once they visit this page, they might want to get in touch with you, increasing your chances of converting them into customers.

6. Internal Linking Strategy

Think of internal links like building highways in your content kingdom.

Tactics:

Link to cornerstone content
Use descriptive anchor text
Create content clusters
Distribute link equity

— Boring SEO (Parody) (@SeoParody) December 1, 2024

How to Measure the Effectiveness of a Contact Page for SEO?

You can measure the effectiveness of your contact page using various SEO metrics. For instance, analyzing its Google rank, impressions, and click-through rate (CTR) for localized keywords is a great start. 

A higher conversion rate is a direct indicator of your contact page’s success. So, track the number of website visitors who fill out the form or click on the phone number or email hyperlink. 

Experiments, such as A/B testing, also help you know whether the page elements are conversion-friendly or not. You can try checking the performance of different page copies, CTA buttons, form fields, etc. to find out which option gives the best result. 

What Mistakes to Avoid While Optimizing the Contact Page for SEO?

Here are some common mistakes that you need to avoid while optimizing the contact page for SEO:

• Not placing a link to the contact page in the main navigation menu and footer 
• Adding a complicated and lengthy contact form
• Not securing the contact page with security protocol, such as HTTPS
• Cluttering the contact page with lots of unnecessary content

Conclusion

It’s wise to analyze your competitors’ strategy when it comes to contact page optimization. Observe what the websites from similar niches are doing right to bring their contact page on top of SERP. 

This helps you focus on the most essential elements that your target audience wants to see. 

Lastly, don’t forget to track the performance and stay updated with the Google updates. If there are any changes to their trends, you have to immediately enhance your contact page to meet their new requirements. 

FAQs