Are you confused about which AI tools to use to make predictive SEO suggestions? If that’s the case, this blog will help you pick the best ones that’ll help you achieve the desired goal.
Search Engine Optimization (SEO) helps improve your website’s ranking in organic search results. However, predictive SEO takes it one step ahead. It involves optimizing the website for future search trends.
There are a variety of Artificial Intelligence (AI) powered tools in the market that’ll help you in the process. But not all of them have the same features.
You need the most relevant AI tool that gives you data-driven predictive SEO suggestions. Only then you will be able to implement them in your strategy and perform better on the Search Engine Result Page (SERP).
Highlights
- Predictive AI tools provide suggestions for enhancing websites for future search trends
- SEMrush, Ahrefs, Cognitive SEO, Surfer SEO, MarketMuse, Moz, CanIRank, and BrightEdge are a few AI tools that provide predictive insights
- Utilizing a variety of AI tools, having clear goals, and not solely relying on AI tools are a few predictive SEO tips to follow
- Predictive AI SEO tools rely on search volumes, user behaviors, historical search engine algorithm updates, and other insights to give suggestions
What is Predictive SEO?
Predictive SEO is an approach to forecasting upcoming market trends using past data and insights. It determines topics that might gain popularity by analyzing any patterns emerging in the search analytics.
Anticipating new market trends based on data-driven decisions is an effective technique to future-proof your website.
Predictive SEO helps you stay one step ahead of other websites in your niche. Your competitors may be optimizing their platform for the current trend. Meanwhile, you’ll already create content and rank for topics before it gets a higher search demand.
Which AI Tools to Do Predictive SEO Suggestions?
Various AI-powered tools analyze historical search trends and provide you with predictive SEO suggestions. Here is a list of the top 10 such online tools:
1. SEMrush
With its diverse features, SEMrush can assist in predictive SEO. Some include Market Explorer, Traffic Analytics, Keyword Strategy Builder, Topic Research, and ContentShake AI.
The Market Explorer provides insights into emerging trends in your business niche. SEMrush’s Traffic Analytics analyzes your target audiences’ journey, demand, geo-distribution, etc. This information helps you predict their future interests.
SEMrush has various keyword-related features, such as the Keyword Magic Tool and the Keyword Strategy Builder. These tools provide the best ideas by analyzing your audiences’ present needs and anticipating future search behaviors.
Moreover, the Topic Research feature of SEMrush suggests hundreds of content ideas for your website. These ideas are backed by their AI-powered tools that can study changing patterns to predict future trends.
SEMrush’s ContentShake AI feature also helps generate SEO-friendly blogs and articles. It even lets you add AI images and upload them directly on WordPress.
2. Ahrefs
Ahrefs has a range of market intelligence tools, such as Site Explorer, Keyword Explorer, Traffic Potential Metric, etc. They’ll help you implement a predictive SEO strategy by anticipating upcoming search trends.
Its Site Explorer provides organic search insights about your competitors. You can use this information to analyze whether they’re targeting keywords that have the potential to gain popularity.
Besides, the Keyword Explorer analyzes search trends within 12 months. It examines which keywords are gaining or losing popularity in this duration. Based, on this analysis, Ahrefs gives future search volume estimates of any given keyword.
Ahref’s Traffic Potential Metric helps you analyze which upcoming search trend gives you more organic traffic. Instead of simply focusing on search volumes, they also target its click-through rate.
3. Cognitive SEO
Cognitive SEO helps in forecasting upcoming trends in organic search, anticipating algorithm updates, and more. It provides you with SEO suggestions based on its market predictions.
Content Optimization, Marketing Reports, SEO Dashboards, and Rank Tracker are a few of their crucial features.
Cognitive SEO provides an all-in-one dashboard containing analytics, KPIs, and all other reports. This in-depth information helps you predict any upcoming trends and optimize your brand for it.
Its Rank Tracker feature sends you an alert whenever there is a new SERP update. Regular notifications help you analyze and predict what new trends might appear in the market.
After you’ve figured out the next big trend, you can take Cognitive SEO’s help to generate relevant content. Its Content Optimization feature enhances your content so it ranks better on organic searches.
4. Surfer SEO
Surfer SEO has a variety of toolkits that help you optimize your website’s content for search engine rankings. Its major feature is the Surfer AI which writes content after conducting in-depth research on your industry’s trends.
Other crucial features of Surfer SEO are Content Editor, Topical Map, Content Audit, and SEO Audit. The collection of powerful features allows Surfer SEO to anticipate changes in search algorithms and generate content accordingly.
5. MarketMuse
MarketMuse helps with content planning and optimization with its various AI-powered features. It analyzes and provides actionable insights regarding how you can enhance your content to lead organic rankings.
This AI-powered software analyzes thousands of web pages to research content in a certain industry. They provide a complete roadmap regarding how you can enhance your site’s content.
MarketMuse determines the potential content ideas based on SERP and competitor analysis. Its keyword suggestions also include future anticipation of any upcoming trends based on current data patterns.
6. Moz
Moz is an SEO software with a variety of tools for predicting future search trends. It helps strengthen your brand’s online presense with AI-powered actionable insights.
The Moz Pro tool assists in lead generation, enhancing conversions, etc. It understands the reason behind each search that your audience makes. You can use that information to optimize your content.
Moz gives you data-driven insights based on search trends. It helps you find the weak spot on the website that may impact current and future organic rankings.
7. CanIRank
CAnIRank is another AI-powered software that provides you with action recommendations for SEO. It provides keyword ideas, analyzes SERP, and provides weekly reports illustrating your organic ranking progress
Its ranking probability is more accurate at determining keyword difficulty than other similar tools. Following its action recommendation is a good start to target current and future search trends.
8. BrightEdge
BrightEdge is a leading enterprise SEO platform with diverse tools to help you forecast future search trends. For instance, its Opportunity Forecasting helps you understand what impact your content can make on the upcoming SERP rankings.
The Business Intelligence feature of BrightEdge predicts what impact your SEO effort can have. Based on this insight, it suggests content creation and optimization techniques.
9. INK For All
INK For All is a leading AI SEO content assistant. It has a multitude of tools to help you predict future trends for organic ranking. For instance, its AI KW Research analyzes historical keyword data to suggest keywords for current and upcoming search trends.
Besides, INK For All’s AI SEO Optimization Suite provides 5 times better predictions about SERP rankings. This feature enhances your website for a lower bounce rate and higher click-through rate.
10. RankSense
RankSense features advanced automation technology to give faster SEO results. They support quick updates of your web pages for SERP performance. The integration of Cloudflare and other tools helps in this process.
The AI-powered tools of RankSense constantly monitor algorithmic changes in search engines. You’ll get insights on how to adapt to any new market trend so that you can outrank competitors faster.
What Are Some Tips For Effectively Using AI Tools for Predictive SEO?
These tools will help you get accurate search engine predictions only if you properly use them. Here are a few tips that you need to follow before using the above-mentioned AI tools for predictive SEO suggestions:
1. Have a Clear Understanding of Your Goals
What are your goals regarding the SEO predictions? Are you preparing for the upcoming search engine algorithm updates? Or, do you want keyword ideas to rank higher for future searches?
You need to have a clear goal for which you’re searching for an effective AI tool. Otherwise, you may end up purchasing the premium version of the wrong tool and not get the desired result.
2. Utilize a Variety of AI Tools
Whatever your goals might be, a single AI tool can’t provide accurate SEO predictions. Whichever industry you’re targeting, you can’t forecast the exact market’s behavior in the future.
So, you need to use several tools to get insights from all of them and identify a common trend.
3. Don’t Depend Solely on AI
These top-notch AI tools are experts at predicting future trends. But, you also need to critically analyze their results based on your understanding of the market.
4. Stay Updated With Latest Trends
To strengthen your market knowledge, you need to stay updated with all new trends and algorithm updates. This way, you’ll understand how your target audiences’ searching habits have evolved.
This information will help you analyze the probability of the predictions made by these AI tools. You can read relevant blogs, case studies, and ebooks, or attend webinars to get market insights.
Are These AI Tools for Predictive SEO Suitable for Non-Technical Users?
Most of the AI tools mentioned here are suitable for users without prior SEO knowledge. They have a user-friendly dashboard consisting of all the crucial information. You need to watch a few videos or read their user guide before getting started though.
These tools provide tutorials and chat support and also host webinars to help you speed up the learning process. Also, they give you actionable recommendations without using technical languages.
However, as a non-technical user, you may face difficulty dealing with SEO jargon. You may need to learn SEO in-depth to understand complex terminologies, such as core web vitals, SERP features, rich snippets, etc.
How Do Predictive SEO Tools Help Improve Content Marketing Strategies?
These predictive AI tools are helpful not just for SEO but also for content marketing.
After analyzing large sets of data, they provide you with keyword ideas. These keywords help you generate high-quality content for upcoming search trends.
You’ll stay ahead of the competition by creating content based on their future search trends predictions. This way, when there’s an algorithmic change, your competitors might lag while you’ve already adapted to the updates.
How Does Predictive SEO Differ From Traditional SEO?
Traditional SEO is effective at optimizing your website for the current search trends. Meanwhile, predictive SEO keeps you updated on future changes in the searcher’s behavior.
Traditional SEO relies on keyword research tools, Google Analytics, and Google Search Console. You can easily optimize your website for the ongoing trend after analyzing a few relevant data.
But, predictive SEO requires machine learning, automation, and AI. It utilizes big data analytics to provide you with predictions with high probability.
You can rely completely on high-end SEO tools to get accurate recommendations for traditional SEO. In addition to AI tools, you also need to use judgment and a strategic mindset to deal with future SEO predictions.
Can These AI SEO Tools Replace Human SEO Experts?
No. AI SEO tools are powerful at providing recommendations based on predictions. But, it can never replace human SEO experts who can think creatively.
SEO experts can understand the real-time cultural shifts in your target audience’s search behavior. This gives them an advantage in adapting to unforeseen trends that AI tools aren’t capable of.
Also, you can’t rely completely on AI tools to create personalized SEO strategies. Each brand has its own goals regarding search engine performance. Only human experts can create a customized plan for your business.
What Data Do AI SEO Tools Analyze to Make Predictions?
The predictive AI SEO tools analyze various data before giving you recommendations. Some of them are listed below:
- Search volume trends of relevant keywords
- User behavior and search intent
- Historical search engine algorithm updates
- Competitor analysis for backlinks, content, etc.
- Seasonal and geographic trends
Conclusion
In the dynamic landscape of SEO, you need to anticipate trend change at any moment. Thus, these tools, combined with your critical judgment, help you stay updated with probable market shifts.
However, you need to prepare for any miscalculations regarding the trend change anticipation. No tools or human SEO experts can accurately predict upcoming search engine updates.
