How to do Amazon SEO in 8 Steps?

As a seller on Amazon.com, you need to enhance various aspects of your product detail page. This process refers to Amazon SEO. It helps your products rank higher on the eCommerce search results for relevant queries. 

Amazon is the largest e-commerce platform in the world, and it has millions of active buyers. Achieving a higher rank on your product page on this platform helps you gain the trust of target audiences. 

Read this blog to learn what Amazon SEO Is? and how to implement it to grow your brand. You’ll gain insights on implementing the optimization tactics to succeed in this eCommerce platform. 

Highlights

• Amazon SEO is beneficial for better product visibility, brand awareness, lower cost acquisition costs, and more.
• Keyword research, optimizing product titles and descriptions, and uploading high-quality photos are some Amazon SEO techniques.
• Jungle Scout, Helium 10, SellerApp, and Viral Launch are a few tools that can optimize products for Amazon search.
• Amazon utilizes the A10 algorithm that relies on customer experiences, seller authority, and other ranking factors.

What Are The Major Benefits of Amazon SEO?

Amazon SEO helps you to get more visibility, even in the most competitive categories. Ranking on the top search results for a long duration helps build brand awareness and high sale on the Amazon site.  

• Gain More Visibility: Rank higher in competitive categories and improve brand awareness.
• Increase Click-Through Rates (CTR): Optimized pages attract more visitors and persuade them to buy.
• Lower Customer Acquisition Costs: SEO reduces dependency on paid ads, cutting costs significantly.
• Track Performance: Use tools to monitor what strategies yield the best results and refine them accordingly.

💡 Pro Tip: Focus on continuous optimization to maintain rankings, as Amazon's algorithm evolves frequently.

How to Do Amazon SEO for Best Results?

Amazon SEO involves techniques you must follow thoroughly to get the benefits mentioned above. Here are a few tactics to succeed in Amazon search results:

Step#1: Perform Keyword Research

The first step in optimizing your Amazon product page is keyword research. This helps you understand what phrases your target audiences insert in the search bar to find their desired products. 

There are two types of Amazon search terms, short-tail and long-tail. Short tail keywords are the ones that contain two or fewer words. Whereas, the long-tail ones have three or more words. 

Initially, you must master the long-tail keywords that have less competition. For instance, “Children’s book about friendship” is easy to target rather than only “children’s books”. 

Short-tail keywords have larger search volumes. But, you need to put significant time and effort into ranking higher for such terms. So, focusing on long-tail ones will be easy to start and get faster results. 

Some of the ways to research keywords on Amazon.com are: 

• List out the relevant ideas from the auto-complete drop-down in the search bar
• Get a detailed relevant keywords report in eCommerce Keywords Analytics
• Explore the “Related Keywords” section in the analytics tool

💡 Pro Tip: Group your keywords by themes to ensure seamless integration into titles, descriptions, and backend search terms.

Step#2: Craft a Captivating Product Title

The next step is to write a product title that includes your keyword. Apart from keywords, you also need to add some crucial pieces of information, such as brand name, material, feature, ingredients, etc. 

You must also follow a few guidelines to meet Amazon’s product criteria. For instance, the title shouldn’t exceed 80 characters long. Also, you can’t use all caps; rather, stick with the title case. 

Moreover, Amazon doesn’t suggest using promotional phrases like “ships faster”, “unbeatable price”, etc. And, when you have to mention a number, always use numerals instead of writing its spelling.

💡 Pro Tip: Test different title formats using split-testing tools like Helium 10 to see which version performs best.

Step#3: Give a Reasonable Price

Another crucial Amazon SEO tactic is setting the right price for your products. You should consider various factors, such as product category and market competition.

You might charge a higher cost to gain a higher profit margin for your product. But what if it exceeds the prices of all competitor’s items in a particular category? Potential customers might buy another product at a much more reasonable price.

Amazon’s algorithm realizes that your page isn’t getting much sales. So, it’ll rank your product lower than popular items with lower prices. 

Your pricing strategy should involve competitors’ research. Then, you can set a minimal price after calculating a positive profit margin.

💡 Pro Tip: Amalyze averege price of product and pick those averege price.

Step#4: Upload Relevant and High-Quality Product Images

Potential buyers will view your product images to know whether it matches their requirements. You can upload a maximum of 9 photos on the product detail page. Make sure they illustrate the item in the best possible way. 

Upload images displaying the product from various angles. It helps them understand what the product looks like in real life. Besides, Amazon.com has set a few image upload guidelines, such as:

• Using a mandatory white background
• The image’s minimum size should be 500X500 pixels, and the maximum is 10,000 pixels
• The resolution must be more than 72 dpi
• JPEG, TIFF, PNG, and non-animated GIF are a few image formats
• The product should cover at least 85% of the photo size
• Don’t upload pixelated or blurry images

Read: Amazon Image Guidelines

💡 Pro Tip: Use lifestyle images to showcase your product in real-life settings—it makes the item more relatable and desirable.

Step#5: Write an Engaging Product Description

The product description provides all the required information that a potential buyer needs to know. Some details to include here are warranty, product size, dimensions, color variations, material types, quantities, and packaging. 

Don’t include your website URL, seller name, contact number, or company details in this area. Amazon has certain guidelines about product descriptions for each category available on its platform. 

The product description should include each major feature in bullet point format. Amazon.com lets you add up to five bullets for sellers and a maximum of 10 for vendors.

While writing bullet points, avoid symbols, hyphens, and exclamation points. Capitalize the beginning letter of each point. Also, write complete spelling for measurements, such as centimeters, gallons, etc.

Besides, the product description is a great section to include relevant keywords that you listed in the keywords research step. But, only add a maximum of 2 or 3 to avoid keyword stuffing.

💡 Pro Tip: Use storytelling to evoke emotions or solve a pain point—for example, explain how your product enhances the user's daily life.

Step#6: Utilize Backend Search Keywords

Amazon lets you add backend search keywords that page visitors can’t see. However, its algorithm can access those phrases and use them to rank your product for relevant searches. 

Backend keywords let you upload additional keywords that you can’t fit in your product title and description. This prevents getting penalized by Amazon by avoiding keyword stuffing. 

Additionally, your audiences might be searching for your product using misspelled phrases. You can’t optimize the content for them since it looks unprofessional. So, adding those keywords in the backend helps your page get more visibility. 

Amazon also allows you to insert translated keywords in the backend. This way, you can target global, multilingual audiences for your product.

💡 Pro Tip: Review backend keywords quarterly to ensure they align with updated search trends.

Step#7: Leverage A+ Content for Brands

With A+ Content, you can add videos, enhanced images, shoppable product-comparison charts, and several other features on your product page. Amazon provides pre-formatted content layouts to customize for your products. 

A+ Content lets your target customers learn your brand story. This helps them connect with your brand and make your product stand out among the competitors. Amazon even lets you translate this section into several languages.  

If you sign up as a Brand Administrator in the Amazon Brand Registry then you’re eligible to use A+ Content. You also should create a professional seller account.  

Amazon.com states that you can grow sales using A+ Content by 8% using the basic free plan. Meanwhile, it can go up to 20% if you implement the premium version.

💡 Pro Tip: Use analytics to measure how A+ Content impacts your sales and tweak the layout if necessary.

Step#8: Encourage Positive Reviews

Before purchasing a product online, many buyers search for social proof to validate their decision. A perfect 5-star review from a significant number of previous customers gives a sense that the item is genuine. 

You need to provide excellent customer service and state facts in the description to get good reviews. Answering customers’ questions and replying to negative reviews is a good start. 

Moreover, Amazon.com lets you gather honest reviews from the customer with its “Request a Review” button. Please avoid any spammy tactics to get fake reviews. Amazon will penalize your account if they know your reviews aren’t genuine.

💡 Pro Tip: Offer a post-purchase follow-up email thanking customers and politely requesting reviews—this can improve your ratings organically.

What tools optimize Amazon SEO most effectively?

Crafting and implementing a top-notch Amazon SEO strategy becomes effective with the help of the right tools. They offer comprehensive solutions to make the above steps easier and rank the product higher on search results faster.

Here are the top five Amazon SEO tools:

1. Jungle Scout

Jungle Scout is an industry-leading tool helping you navigate success as an Amazon seller. It provides you with marketplace insights and robust intelligence data of this eCommerce platform. 

Some of their top services include competitors’ insights, keyword analysis, rank tracking, and product research. Many top sellers on Amazon.com rely on Jungle Scout to accelerate their sales.

2. Helium 10

Helium 10 provides more than 30 tools to help Amazon sellers get more sales on the platform. This all-in-one software helps optimize the product page, automate the product review requests, etc. 

Helium 10 also provides a product research tool that helps you pick the most profitable item in a specific category. Often, these products have high demands with low competition. 

Finding out the optimal products will help you decide where to focus your optimization efforts to get faster results. 

3. SellerApp

SellerApp makes it easier to supercharge your Amazon business. Samsung, Phillips, P&G, HP, and several other global brands rely on this seller software to succeed on this eCommerce platform.

FBA Calculator, Listing Quality Checker, and Product Description Editor are some of its free tools. SellerApp provides various other features, like product intelligence, keyword insights, advertising automation, and sales analytics. 

4. Viral Launch

Viral Launch helps in Amazon SEO with its more than 20 cutting-edge services. For instance, it lets you perform product discovery and keyword research, receive real-time market data, and more. 

Viral Launch has provided services to thousands of renowned brands, such as Sony and Walmart. It has helped these brands sell more than a billion products on Amazon. 

5. AMZ Tracker

AMZ Tracker is an Amazon SEO tool that helps sellers with keyword tracking, competitor analysis, and more. Whenever the conversion rate drops, it provides a detailed report on what elements require optimization. 

Moreover, AMZ Tracker alerts sellers when they receive negative reviews from customers. This helps them reply immediately and get to the root of the issue. 

How Does The Amazon SEO Algorithm Work?

Amazon uses the A10 algorithm to determine which products should rank higher on its search results. This complex system relies on various ranking factors, such as:

• Matching search phrases with keywords inserted in product titles and description
• Click-through-rate, customer reviews, and other customer experiences
• Seller feedback, brand reputation, and other seller authority factors
• Traffic brought from social media, blogs, or other external sources

The A10 algorithm evolves with new updates constantly. Previously, Amazon used the A9 version which focused on slightly different ranking factors. 

How Often Should You Update Amazon Product Listings?

Generally, you need to make monthly reviews of your product pages for any improvement areas. If you want to dive deep then update your content once every 2 to 3 months based on new consumer search trends. 

You can update the listing multiple times if you find a better version of the image or description to include in the content. Also, if Amazon.com brings any new changes to their algorithm, you shouldn’t delay updating the page. 

How to Stay Updated With the Latest Amazon SEO Trends?

As a seller, you must stay updated with Amazon’s latest search trends. Some online resources to learn about such updates are Amazon Seller Central, Amazon Seller Forums, industry blogs, and so on. 

Amazon SEO tools like Helium 10 and Jungle Scout are also helpful resources to learn such updates. Other methods include attending relevant webinars and workshops.

How to Avoid Over-Optimization in Amazon SEO?

Here are a few ways to avoid over-optimizing your product detail page on Amazon:

• Writing clear and easy-to-understand sentences while inserting keywords
• Using Amazon analytics tools to strategize the optimization effort
• Implementing only ethical efforts and eliminating the use of black-hat SEO tactics

Conclusion

Have you just started selling on Amazon? In that case, optimizing the product detail page on the largest eCommerce platform might seem daunting. But please don’t opt for manipulative tactics, or else you’ll never get the desired results. 

Anyone from beginner to expert Amazon sellers can begin optimizing the product listings. The optimization approaches mentioned here will help you get higher search rankings in no time!

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